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The story of HERF is simple. Create some of the most durable accessories you can get you hands on. And by goly have they done that. When they released the HERF Signature Ashtray, they had some bold claims behind it. And we put those to the test by dropping it down stairs and running it over (literally). To no one's surprise, it looked as good as new. Since then, HERF has come out with the Personal Ashtray and Signature Lighter, but one thing remains the same, the quality. So, if you're looking for some accessories that can handle whatever shenanigans you get into, HERF is the way to go. Stay tuned though, because I don't anticipate them slowing down any time soon!