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Project 40 goes dark
Project 40 has probably impacted your life, without you even realizing it. Basically, Project 40 is based on the concept that 50% percent of your happiness comes from genetics, 10% is based on circumstance, and the remaining 40% all depends on your outlook and mindset. The goal being to find how a product can have a positive impact on your mind and body, and improve your happiness and comfort overall. We all know that cigars are a relaxing activity that brings people together and helps create a sense of comfort and mental well-being, so it was only natural that Alan Rubin of Alec Bradley would apply this concept to cigars. What is even more natural is that eventually Alan would expand the line to include a darker Maduro version.
Enter Project 40 Maduro. For this version, a delicious Mexican San Andrés wrapper encases the same Brazilian Habano binder and Nicaraguan filler blend of the original Project 40 taking the flavor profile up a notch with smooth, peppery notes and a natural sweetness that Maduro cigars are known for. Dressed in a maroon and gold color scheme, this addition distinguishes itself from its predecessor in looks. Sure to be a hit like the 93-rated Project 40, the Maduro extension is going to go fast. Go on, take a walk on the dark side and enhance your 40%, grab a box today.
Alec Bradley Project 40 Maduro has received a 90-rating, noting: “The smoke calls to mind a brownie with its fudgy notes of dark chocolate and walnut, but also layers the palate with elements of leather, coconut and earth before a finish that smacks of black licorice."