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Marketing Jobs

Are you a pivot table ninja? Do you wake in the AM for intense match formula training sessions before work? Can you judo chop a spreadsheet into relevant, actionable, competition-crushing marketing insights? =IF(Q1:Q2=YES,JOIN OUR TEAM,SCRAM) If that makes any sense, then Cigars International’s Marketing Department may be your new battleground. The Marketing Team is the numbers people and when we’re not feverishly crafting formulas to decide our next take-out order, our team strategizes, coordinates and implements diverse marketing campaigns that introduce cigar lovers to the best dang cigar retailer on earth. The rest of the time, we’re stomping out crime down dark alleys, kissing babies, and eating our vegetables. It doesn’t end there my friend - retention ain’t just the name of a pond (Wiki that!). We utilize cutting-edge tools to understand, convert, and retain customers via digital and print media. We also play well with others....providing analysis, insights and practical, data driven information to help the rest of our CI lunatics exceed. If you don’t think we’re awesome, may I suggest taking some awesome classes. And Excel while you’re at it, noob.

Extern in Marketing & Merchandising

Department: Marketing
Location: Corporate Headquarters
Reports To: Initially a Mentor, then a functional Leader

This fast paced six (6) month Extern Program for high potential individuals guides the candidate through a rotation of assignments in a variety of functional departments individually tailored to the applicant’s background, skills, and long-term potential. These may include: 

  • Administration (Accounting & Human Resources)
  • Creative Team (Graphic Design, Photography, Illustration & Catalog)
  • Information Technology / Web Development
  • Marketing
  • Merchandising
  • Purchasing
  • Retail Sales
  • Call-Center Sales and Customer Service
  • Supply Chain/ Distribution/Warehouse

Ideal for the recent college graduate, over the course of six (6) months the candidate is given the opportunity to perform at the highest level through regular weekly and month evaluations. It also provides an opportunity for Bethlehem Shared Services to determine if the candidate exhibits the criteria we expect for a long-term position within our organization which compliments the candidate’s experience, background, skills, abilities, strengths and educational training. At the end of the 6-month externship program, the candidate may be selected for a full-time position within the organization. Candidates will have opportunities to add value as individual contributors and as members of a larger team through functional and cross-functional training, contributing specifically to the effectiveness of a functional area for daily execution and on large & small projects. Typically candidates are required to complete a final project making a significant and useful contribution to the success of the business.

Please send a cover letter outlining your interest in this opportunity along with salary expectations. Those not providing a cover letter will not be considered for this opportunity

SEO Specialist

Department: Marketing
Location: Corporate Headquarters
Reports To: eCommerce Marketing Manager

Company Overview:

Bethlehem Shared Services provides professional services exclusively for Cigars International and its affiliates, the fastest growing cigar company in the country and leading online and direct marketer of fine cigars, premium pipe tobaccos, luxury gifts and accessories, and more.


Our Corporate Headquarters are located in the heart of the Lehigh Valley in historic Bethlehem, PA. While our roots are in direct marketing and we have a strong e-commerce presence, we also have two (2) Retail locations in the Lehigh Valley, and our flagship 10,000 square foot retail super-store in Hamburg, PA.


Benefits of working at Bethlehem Shared Services:

  • We work with the latest tools, technology and techniques to continuously improve our business.
  • We tap into the imagination and creativity of our team members to help us be at the forefront of our industry.
  • We are dedicated to providing a world-class experience for our customers.
  • We operate in an environment that demands initiative and innovation, encourages open communication and the sharing of ideas at all levels, and provides the opportunity for every employee to make a difference.
  • We expect our people to never stop seeking new ways to help us grow and win.
  • You will be challenged and genuinely empowered.

If you feel that this is an environment where you could thrive and grow and are looking for a challenge that will leave you energized and itching to get to work each day, then you could find a great home within our organization. Come grow with us!


Job Description:

The selected candidate will be responsible for optimizing our web properties for search engine performance. As SEO evolves, more coordination with content teams, usability experts, social media professionals and IT resources is required; thus, the SEO Specialist must have knowledge of these areas as well. The successful SEO Specialist will be responsible for SEO reporting, evangelization and hands-on optimization of our websites.

Requirements:

Primary Responsibilities:

  • Serve as an SEO subject matter expert, advising teams in marketing and other departments on current and future SEO trends and best practices.
  • Advise (through in-person sessions and the production of how-to guides) internal copywriters on SEO best practices.
  • Work with Social Media teams to ensure that we effectively manage social media signals being presented to search engines.
  • Provide insightful analysis on SEO initiatives that will give rise to continued optimization strategies.
  • Manage Google Search Console and Bing Webmaster Tools, including sitemaps, index and crawler status, robots.txt and search console metric reporting.
  • Stay absolutely up-to-date at all times with respect to the changing SEO landscape.
  • Advise internal design and IT departments on usability factors of page/site layout and functionality which may affect SEO positioning.
  • Report with complete accuracy on search engine optimization efforts – including technical measure, ranking/positioning metrics and much more.
  • Utilize Adobe Analytics & Google Analytics to provide meaningful and useful reporting on site activity and behaviors of those arriving at our websites from organic sources.

Core Competencies:

  • Bachelor’s degree with at least 4 years of experience with SEO (2 years for an online retailer)
  • Experience working with industry-standard tools, such as Google Search Console, Bing Webmaster Tools, Moz, etc.
  • Solid working knowledge of the fundamentals of other eCommerce channels – including (but not limited to), Content/Inbound Marketing, Social Media, Online PR, Affiliate, etc.
  • The ability to speak intelligently to web design and IT professionals with regard to website design and coding best practices for SEO
  • Experience with Adobe Analytics and Google Analytics
  • Knowledge of how to use HTML and CSS – additional deeper programming experience is desirable as well
  • High level of proficiency with Microsoft Office products; Expert-level Microsoft Excel skills
  • Commitment to staying abreast of industry trends, technologies, opportunities and best practices - and to adjust goals and tactics accordingly
  • Ability to learn new software and internal processes quickly
  • Flexible and responsive to changing priorities and deadlines
  • Ability to prioritize and execute on multiple projects, while maintaining meticulous attention to detail
  • Appreciation for the need to meet deadlines, manage time effectively, plan for contingencies and honor approval processes
  • Understanding of marketing and business terminology
  • Ability to work independently and part of a team as well
  • Strong written and verbal communication skills, including the ability to speak with individuals at all levels within the organization, present in front of inter-departmental audiences and communicate via email regarding SEO updates and/or reports.

Benefits

We value our employees and in addition to our competitive salaries, we offer a competitive benefit package to our talented team members including:

  • Comprehensive Health Care, Vision & Dental Plan
  • Flexible Spending Account
  • Disability Plans
  • Basic & Supplemental Life Insurance
  • Additional Supplemental Benefits
  • Paid Vacation, Paid Time Off (PTO) days, Holidays
  • 401(k) Retirement Saving Plan including a generous Company match
  • Company Pension Plan

Please send a cover letter outlining your interest in this opportunity along with salary expectations. Those not providing a cover letter will not be considered for this opportunity.

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