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Marketing Jobs

Are you a pivot table ninja? Do you wake in the AM for intense match formula training sessions before work? Can you judo chop a spreadsheet into relevant, actionable, competition-crushing marketing insights? =IF(Q1:Q2=YES,JOIN OUR TEAM,SCRAM) If that makes any sense, then Cigars International’s Marketing Department may be your new battleground. The Marketing Team is the numbers people and when we’re not feverishly crafting formulas to decide our next take-out order, our team strategizes, coordinates and implements diverse marketing campaigns that introduce cigar lovers to the best dang cigar retailer on earth. The rest of the time, we’re stomping out crime down dark alleys, kissing babies, and eating our vegetables. It doesn’t end there my friend - retention ain’t just the name of a pond (Wiki that!). We utilize cutting-edge tools to understand, convert, and retain customers via digital and print media. We also play well with others....providing analysis, insights and practical, data driven information to help the rest of our CI lunatics exceed. If you don’t think we’re awesome, may I suggest taking some awesome classes. And Excel while you’re at it, noob.

E-mail Marketing Specialist

Department: Marketing
Location: Corporate Headquarters
Reports To: Marketing Manager
Job Description:

The selected candidate will flawlessly execute all email campaigns utilizing Lyris ListManager, and will assist in the development of other marketing tactics for our various B2B and B2C channels. He/she will proactively learn about our market, understand our target audiences, execute all assignments while demonstrating initiative, accuracy, and work with vendors.

Primary Responsibilities:
  • Create and deploy a large volume of bulk and segment-specific email blasts for multiple customer lists
  • Consult with business teams and make recommendations to continually improve email performance by analyzing internal results, competitive data and industry trends
  • Manage automated email campaigns
  • Provide reporting for all e-mail related promotional activity
  • Develop and manage email testing schedule
  • Analyze data and make recommendations for improvements to email processes and procedures
  • Work with email content providers within organization, including merchandising, copy writers, photography, IT and graphic design, to ensure on-time deployment of emails
  • Provide guidance on email best practices by keeping on top of current trends
  • Support marketing team and organization
Core Competencies:
  • Requires a bachelor's degree with at least 2 years of experience in e-mail deployment and the direct marketing field
  • Understands and uses email marketing best practices; experience with Lyris or Silverpop a plus
  • Experience using HTML and/or CSS to enhance email design and/or functionality
  • Stay abreast of industry trends, technologies, opportunities, best practices and legislation, and adjust procedures accordingly
  • Understands graphic design terminology, layout, and design standards; uses graphic design editing software
  • Experience with segmentation and multi-variant testing
  • A curious nature with a desire to understand and master new internet marketing techniques and e-commerce strategies
  • Proficient with MS Office
  • Ability to learn new software and internal processes quickly
  • Flexible and responsive to changing priorities and deadlines
  • Prioritizes and executes on multiple projects, while maintaining meticulous attention to detail
  • Comfortable working independently and escalate issues as needed
  • Understands the need for meeting deadlines, time management, contingency planning, and knowledge of approval procedures
  • Understands and uses marketing and business terminology
  • Strong writing and communication skills

Please send a cover letter outlining your interest in this opportunity along with salary expectations. Those not providing a cover letter will not be considered for this opportunity.

Web Analytics Specialist

Department: Marketing
Location: Corporate Headquarters
Reports To: Marketing Manager
Job Description:

The ideal candidate is one that has a strong B2C web analytics background, is an articulate, technically-minded individual with good business acumen, and excellent interpersonal skills. You should have strong hands-on technical skills with at least 3 years of experience – preferably working with an Adobe Omniture analytics suite. This individual should have experience developing measurement and data driven strategies across all aspects of a direct to consumer e-commerce environment.

Primary Responsibilities:
  • Consult with business teams and make recommendations to continually improve website performance by analyzing client browse and purchase behavior, competitive data and industry trends.
  • Establish appropriate key performance indicators and develop a reporting infrastructure that allows key stakeholders consistent visibility into overall channel performance.
  • Coordinate with design, IT, marketing and merchandising on various quantitative A/B and multivariate tests across multiple web properties and devices.
  • Maintain a web testing schedule.
  • Perform qualitative usability testing on new onsite features and functionality.
  • Promote both offsite and onsite activities and also the interactions that build search ranking and quality traffic including search engine optimization, content optimization, and conversion rate optimization techniques and tactics.
  • Oversee all web analytics tools to ensure accurate implementation and appropriate level of exposure, adoption, and utilization.
  • Prioritize all ad hoc reporting requests based on potential business value.
  • Measure and evaluate all major online initiatives including natural search, social media, and traditional media.
Key Competencies/Requirements:
  • Bachelors degree in business or quantitative field
  • 3+ years web analytics experience using Omniture/Site Catalyst (Coremetrics, WebTrends. TeaLeaf, or Google Analytics experience will be considered.)
  • Experience with A/B, multivariate and other forms of web usability testing. Use of Monetate will be considered. Use of Adobe Test & Target a plus.
  • Strong business acumen and ability to understand business/technical requirements for analysis purposes
  • Strong ability to interpret data and make actionable business recommendations
  • Passion for the internet, e-commerce and search engine trends
  • A curious nature with a desire to understand and master new internet marketing techniques and e-commerce strategies
  • Highly organized
  • Ability to manage time, priorities and multiple deadlines in a fast-paced environment

Only candidates with demonstrable experience in B2C web analytics and who provide a Resume & Cover Letter with salary requirements will be considered. Your Cover Letter should outline how your background, experience and skills align with our Job Description.