Marketing Jobs

Are you a pivot table ninja? Do you wake in the AM for intense match formula training sessions before work? Can you judo chop a spreadsheet into relevant, actionable, competition-crushing marketing insights? =IF(Q1:Q2=YES,JOIN OUR TEAM,SCRAM) If that makes any sense, then Cigars International’s Marketing Department may be your new battleground. The Marketing Team is the numbers people and when we’re not feverishly crafting formulas to decide our next take-out order, our team strategizes, coordinates and implements diverse marketing campaigns that introduce cigar lovers to the best dang cigar retailer on earth. The rest of the time, we’re stomping out crime down dark alleys, kissing babies, and eating our vegetables. It doesn’t end there my friend - retention ain’t just the name of a pond (Wiki that!). We utilize cutting-edge tools to understand, convert, and retain customers via digital and print media. We also play well with others....providing analysis, insights and practical, data driven information to help the rest of our CI lunatics exceed. If you don’t think we’re awesome, may I suggest taking some awesome classes. And Excel while you’re at it, noob.

Marketing Manager

Department: Marketing
Location: Corporate Headquarters
Reports To: Director of Marketing
Job Description:

An intriguing growth opportunity for an experienced Marketing Manager with impressive e-commerce capabilities Assist in the development of the company’s marketing plans, activities and supporting budgets with a particular focus on the profitable implementation and management of multiple communication channels, media and customer touch points. These include but are not limited to: catalog, website, email, misc. direct mail and print pieces (e.g. postcards, package stuffers). Research and conduct analysis of programs and campaigns to ensure the continued refinement of these programs. Monitor and adjust programs and campaigns to insure profitable results and optimal allocation of resources. Monitor competitive activity and make recommendations as needed to senior management. Analyze website metrics for product, category and referral source activity; recommend associated marketing promotions.

Primary Responsibilities
  • Act as a strong functional leader with a demonstrated integrated, strategic marketing expertise and capabilities across multiple marketing channels; e.g., email, SEO, SEM, display, PR and social media
  • Boost online traffic, customer loyalty, and create brand awareness through various online channels and activities.
  • Demonstrate stellar abilities with marketing messaging, testing, analytics and making effective data driven recommendations and decisions with high impact results
  • Manage campaigns and partner relationships to facilitate campaign strategic planning, optimization and reporting.
  • Strong analytical skills, ie. Excel, database, etc. in a PC environment
  • Experience in catalog circulation & list management including functional understanding of circulation planning, analysis and projections.
  • Suggest optimization tactics based on identification of trends and gaps from data analysis.
  • Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
  • Experience of online advertising purchasing models (CPM, CPA, CPC), as well as conversion analysis, ROI analysis and customer acquisition cost analysis.
  • Experience in prospecting & customer acquisition campaigns
  • Familiar with a variety of the Direct Marking field’s concepts, practices, and procedures inlucing RFM scoring.
  • Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks and may lead/direct the work of others including successfully identify and develop high-potential team members.
  • Assume increased levels of responsibility and work effectively in an entrepreneurial culture, while exhibiting superb teamwork and meeting competing project / campaign deadlines.
  • Researches and identifies relevant new technologies and digital marketing strategies to improve our marketing efforts
  • Develop near and long-term strategies/roadmaps and execute day-to-day tactics that increase site traffic, leads and exposure
  • Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team, the product development team and top executives.
  • Stay current with new advances in search engine marketing/optimization and the competitive landscape.
Core Competencies but not limited to:
  • Requires a bachelor's degree in area of specialty and at least 7 years of experience in the field or in a related area.
  • Minimum 5-7 years direct marketing experience; catalog, e-commerce or multi-channel experience preferred.
  • Experience in driving leads/sales for websites with large inventory/listings
  • High-potential professional, with strong desire to grow quickly and assume significant responsibility.
  • Strong capabilities in customer insight, positioning, and messaging
  • Experience in leveraging and integrating social presence into the customer experience.
  • Analytical and creative problem-solver with a focus on fiscal responsibility.
  • Experience in driving projects to completion, leveraging expertise and resources towards a defined goal; specific experience in working with IT to drive projects.
  • Effective communicator within department and cross-functionally.
  • Ability to lead in an environment of constant change and commitment to continuous learning.
  • Fundamental knowledge and experience with web analytical tools and interfaces ( i.e. Omniture and Google Analytics) is required
  • Intermediate to advanced knowledge of MS Office Suite
  • An organized individual with great attention to detail and focus on quality of results
  • A self-motivated individual; a good team player
  • A wide degree of creativity and latitude is expected

Web Data Analyst

Department: Marketing
Location: Corporate Headquarters
Reports To: Director of Marketing
Job Description:

The ideal candidate will be a B2C Web Data Analyst who is an articulate, technically-minded individual with good business acumen, and excellent interpersonal skills. You should have strong hands-on technical skills with at least 3 years of experience – preferably working with an Adobe Omniture analytics suite. This individual should have experience developing measurement and data driven strategies across all aspects of a direct to consumer ecommerce environment.

Primary Responsibilities:
  • Consult with business teams and make recommendations to continually improve website performance by analyzing client browse and purchase behavior, competitive data and industry trends.
  • Establish appropriate key performance indicators and develop a reporting infrastructure that allows key stakeholders consistent visibility into overall channel performance.
  • Coordinate with design, IT, marketing and merchandising on various quantitative A/B and multivariate tests across multiple web properties and devices.
  • Maintain a web testing schedule
  • Perform qualitative usability testing on new onsite features and functionality.
  • Promote both offsite and onsite activities and also the interactions that build search ranking and quality traffic including search engine optimization, content optimization, and conversion rate optimization techniques and tactics.
  • Oversee all web analytics tools to ensure accurate implementation and appropriate level of exposure, adoption, and utilization.
  • Prioritize all adhoc reporting requests based on potential business value.
  • Measure and evaluate all major online initiatives including natural search, social media, and traditional media.
Key Competencies/Requirements:
  • Bachelors degree in business or quantitative field
  • Highly organized
  • 3+ years web analytics experience using Omniture (Coremetrics, WebTrends or Google Analytics experience will be considered)
  • Experience with A/B, multivariate and other forms of web usability testing
  • Strong business acumen and ability to understand business/technical requirements for analysis purposes
  • Strong ability to interpret data and make actionable business recommendations
  • Passion for the internet and search engine trends
  • Ability to manage time, priorities and multiple deadlines in a fast-paced environment

Only candidates with demonstrable experience as B2C Analysts and who provide a Resume & Cover Letter with salary requirements will be considered. Your Cover Letter should outline how your background, experience and skills align with our Job Description.