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Marketing Jobs

Are you a pivot table ninja? Do you wake in the AM for intense match formula training sessions before work? Can you judo chop a spreadsheet into relevant, actionable, competition-crushing marketing insights? =IF(Q1:Q2=YES,JOIN OUR TEAM,SCRAM) If that makes any sense, then Cigars International’s Marketing Department may be your new battleground. The Marketing Team is the numbers people and when we’re not feverishly crafting formulas to decide our next take-out order, our team strategizes, coordinates and implements diverse marketing campaigns that introduce cigar lovers to the best dang cigar retailer on earth. The rest of the time, we’re stomping out crime down dark alleys, kissing babies, and eating our vegetables. It doesn’t end there my friend - retention ain’t just the name of a pond (Wiki that!). We utilize cutting-edge tools to understand, convert, and retain customers via digital and print media. We also play well with others....providing analysis, insights and practical, data driven information to help the rest of our CI lunatics exceed. If you don’t think we’re awesome, may I suggest taking some awesome classes. And Excel while you’re at it, noob.

Web Analytics Specialist

Department: Marketing
Location: Corporate Headquarters
Reports To: Marketing Manager
Job Description:

The ideal candidate is one that has a strong B2C web analytics background, is an articulate, technically-minded individual with good business acumen, and excellent interpersonal skills. You should have strong hands-on technical skills with at least 3 years of experience – preferably working with an Adobe Omniture analytics suite. This individual should have experience developing measurement and data driven strategies across all aspects of a direct to consumer e-commerce environment.

Primary Responsibilities:
  • Consult with business teams and make recommendations to continually improve website performance by analyzing client browse and purchase behavior, competitive data and industry trends.
  • Establish appropriate key performance indicators and develop a reporting infrastructure that allows key stakeholders consistent visibility into overall channel performance.
  • Coordinate with design, IT, marketing and merchandising on various quantitative A/B and multivariate tests across multiple web properties and devices.
  • Maintain a web testing schedule.
  • Perform qualitative usability testing on new onsite features and functionality.
  • Promote both offsite and onsite activities and also the interactions that build search ranking and quality traffic including search engine optimization, content optimization, and conversion rate optimization techniques and tactics.
  • Oversee all web analytics tools to ensure accurate implementation and appropriate level of exposure, adoption, and utilization.
  • Prioritize all ad hoc reporting requests based on potential business value.
  • Measure and evaluate all major online initiatives including natural search, social media, and traditional media.
Key Competencies/Requirements:
  • Bachelors degree in business or quantitative field
  • 3+ years web analytics experience using Omniture/Site Catalyst (Coremetrics, WebTrends. TeaLeaf, or Google Analytics experience will be considered.)
  • Experience with A/B, multivariate and other forms of web usability testing. Use of Monetate will be considered. Use of Adobe Test & Target a plus.
  • Strong business acumen and ability to understand business/technical requirements for analysis purposes
  • Strong ability to interpret data and make actionable business recommendations
  • Passion for the internet, e-commerce and search engine trends
  • A curious nature with a desire to understand and master new internet marketing techniques and e-commerce strategies
  • Highly organized
  • Ability to manage time, priorities and multiple deadlines in a fast-paced environment

Only candidates with demonstrable experience in B2C web analytics and who provide a Resume & Cover Letter with salary requirements will be considered. Your Cover Letter should outline how your background, experience and skills align with our Job Description.

Marketing Data Analyst

Department: Marketing
Location: Corporate Headquarters
Reports To: Director of Marketing
Job Description:

The ideal candidate will be a B2C Marketing Data Analyst who is an articulate, technically-minded individual with good business acumen, and excellent interpersonal skills. You should have strong hands-on technical skills with at least 4 years of experience – preferably with a strong familiarity with email marketing, CRM, customer lifecycle management, project management, segmentation, response analysis and campaign tracking. Candidate must be able to present findings in a clear and presentable fashion that meets the end user’s needs.

Primary Responsibilities:
  • Responsible for data preparation, data analysis, campaign execution, report building, etc.
  • Prepare written analysis and present findings to internal and external clients.
  • Work with other staff members to satisfy internal clients’ database marketing needs.
  • Consistency in delivering error-free work, on time, at standards that meet or exceed client expectations.
  • Develops reports and queries from databases for distribution to management and to assist in decision making. Provides regular reporting support to Marketing, Merchandising, Sales and Distribution teams.
  • Monitor and report marketing campaign performance for paid search, email marketing, affiliate marketing, print catalog campaigns, and multivariate testing.
  • Develop key findings summaries on trends, insights, forecasts, and plans with management level recommendations.
  • Provide ongoing analysis of customer migration and buying behavior.
  • Coordinate data feeds and updates.
Key Competencies/Requirements:
  • Ability to query databases and perform statistical analysis.
  • Well-developed quantitative skills and analytical thinking.
  • Proven ability to retrieve and manipulate data using SQL/SQL based programs and/or utilize SQL Reporting Services or similar programs.
  • Independent thinker, logical, strategic, with a high focus and attention to detail.
  • Degree preferred in quantitative field.
  • Demonstrable experience as B2C Analyst.
  • Minimum of two years’ experience with data analysis, measurement reporting, and campaign design.
  • Experience with CRM software a plus.
  • The ideal candidate will have familiarity with relational database query tools such as Alterian or Crystal Reports, data warehouse tools, etc.
  • Understanding of Direct Marketing principles, statistics and data mining.
  • Complete comfort with Microsoft Suite.
  • Expert in Excel data manipulation and reporting (charts, pivot tables, macros, etc.)
  • Proactive effort to continually learn and grow.
  • Professionalism in all client contact (phone, email, and in person).
  • Highly developed organizational skills and analytical ability required, plus excellent written and verbal communication skills.
  • Ability to work in a team-oriented environment.
  • Ability to creatively solve problems, deal with ambiguity and a changing environment.
  • Ability to meet concurrent, rigorous deadlines in a fast-paced environment.

Only candidates with demonstrable experience as B2C Analysts and who provide a Resume & Cover Letter with salary requirements will be considered. Your Cover Letter should outline how your background, experience and skills align with our Job Description.