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Marketing Jobs

Are you a pivot table ninja? Do you wake in the AM for intense match formula training sessions before work? Can you judo chop a spreadsheet into relevant, actionable, competition-crushing marketing insights? =IF(Q1:Q2=YES,JOIN OUR TEAM,SCRAM) If that makes any sense, then Cigars International’s Marketing Department may be your new battleground. The Marketing Team is the numbers people and when we’re not feverishly crafting formulas to decide our next take-out order, our team strategizes, coordinates and implements diverse marketing campaigns that introduce cigar lovers to the best dang cigar retailer on earth. The rest of the time, we’re stomping out crime down dark alleys, kissing babies, and eating our vegetables. It doesn’t end there my friend - retention ain’t just the name of a pond (Wiki that!). We utilize cutting-edge tools to understand, convert, and retain customers via digital and print media. We also play well with others....providing analysis, insights and practical, data driven information to help the rest of our CI lunatics exceed. If you don’t think we’re awesome, may I suggest taking some awesome classes. And Excel while you’re at it, noob.

SEO Specialist

Department: Marketing
Location: Corporate Headquarters
Reports To: eCommerce Marketing Manager

Company Overview:

Bethlehem Shared Services provides professional services exclusively for Cigars International and its affiliates, the fastest growing cigar company in the country and leading online and direct marketer of fine cigars, premium pipe tobaccos, luxury gifts and accessories, and more.

Our Corporate Headquarters are located in the heart of the Lehigh Valley in historic Bethlehem, PA. While our roots are in direct marketing and we have a strong e-commerce presence, we also have two (2) Retail locations in the Lehigh Valley, and our flagship 10,000 square foot retail super-store in Hamburg, PA.

Benefits of working at Bethlehem Shared Services:

  • We work with the latest tools, technology and techniques to continuously improve our business.
  • We tap into the imagination and creativity of our team members to help us be at the forefront of our industry.
  • We are dedicated to providing a world-class experience for our customers.
  • We operate in an environment that demands initiative and innovation, encourages open communication and the sharing of ideas at all levels, and provides the opportunity for every employee to make a difference.
  • We expect our people to never stop seeking new ways to help us grow and win.
  • You will be challenged and genuinely empowered.

If you feel that this is an environment where you could thrive and grow and are looking for a challenge that will leave you energized and itching to get to work each day, then you could find a great home within our organization. Come grow with us!

Job Description:

The selected candidate will be responsible for optimizing our web properties for search engine performance. As SEO evolves, more coordination with content teams, usability experts, social media professionals and IT resources is required; thus, the SEO Specialist must have knowledge of these areas as well. The successful SEO Specialist will be responsible for SEO reporting, evangelization and hands-on optimization of our websites.


Primary Responsibilities:

  • Serve as an SEO subject matter expert, advising teams in marketing and other departments on current and future SEO trends and best practices.
  • Advise (through in-person sessions and the production of how-to guides) internal copywriters on SEO best practices.
  • Work with Social Media teams to ensure that we effectively manage social media signals being presented to search engines.
  • Provide insightful analysis on SEO initiatives that will give rise to continued optimization strategies.
  • Manage Google Search Console and Bing Webmaster Tools, including sitemaps, index and crawler status, robots.txt and search console metric reporting.
  • Stay absolutely up-to-date at all times with respect to the changing SEO landscape.
  • Advise internal design and IT departments on usability factors of page/site layout and functionality which may affect SEO positioning.
  • Report with complete accuracy on search engine optimization efforts – including technical measure, ranking/positioning metrics and much more.
  • Utilize Adobe Analytics & Google Analytics to provide meaningful and useful reporting on site activity and behaviors of those arriving at our websites from organic sources.

Core Competencies:

  • Bachelor’s degree with at least 4 years of experience with SEO (2 years for an online retailer)
  • Experience working with industry-standard tools, such as Google Search Console, Bing Webmaster Tools, Moz, etc.
  • Solid working knowledge of the fundamentals of other eCommerce channels – including (but not limited to), Content/Inbound Marketing, Social Media, Online PR, Affiliate, etc.
  • The ability to speak intelligently to web design and IT professionals with regard to website design and coding best practices for SEO
  • Experience with Adobe Analytics and Google Analytics
  • Knowledge of how to use HTML and CSS – additional deeper programming experience is desirable as well
  • High level of proficiency with Microsoft Office products; Expert-level Microsoft Excel skills
  • Commitment to staying abreast of industry trends, technologies, opportunities and best practices - and to adjust goals and tactics accordingly
  • Ability to learn new software and internal processes quickly
  • Flexible and responsive to changing priorities and deadlines
  • Ability to prioritize and execute on multiple projects, while maintaining meticulous attention to detail
  • Appreciation for the need to meet deadlines, manage time effectively, plan for contingencies and honor approval processes
  • Understanding of marketing and business terminology
  • Ability to work independently and part of a team as well
  • Strong written and verbal communication skills, including the ability to speak with individuals at all levels within the organization, present in front of inter-departmental audiences and communicate via email regarding SEO updates and/or reports.


We value our employees and in addition to our competitive salaries, we offer a competitive benefit package to our talented team members including:

  • Comprehensive Health Care, Vision & Dental Plan
  • Flexible Spending Account
  • Disability Plans
  • Basic & Supplemental Life Insurance
  • Additional Supplemental Benefits
  • Paid Vacation, Paid Time Off (PTO) days, Holidays
  • 401(k) Retirement Saving Plan including a generous Company match
  • Company Pension Plan

Please send a cover letter outlining your interest in this opportunity along with salary expectations. Those not providing a cover letter will not be considered for this opportunity.

E-Commerce Marketing Manager

Department: Marketing
Location: Corporate Headquarters
Reports To: Marketing Directory

The candidate will be responsible for developing and implementing the online strategies and initiatives to drive customer acquisition and increase retention for multiple business units. The ideal candidate is one that has a strong B2C web analytics background, is an articulate, technically-minded individual with good business acumen, and excellent interpersonal skills. He/she must have strong hands-on technical skills with at least 5 years of experience – preferably working with an Adobe Omniture analytics suite. This individual should have experience developing measurement and data driven strategies across all aspects of a direct to consumer e-commerce environment.

Primary Responsibilities:

  • Research, recommend and implement new online marketing strategies and initiatives including retargeting/remarketing, affiliates, email and other forms of digital marketing.
  • Oversee all web analytics tools to ensure accurate implementation and appropriate level of exposure, adoption, and utilization for multiple business units.
  • Establish appropriate key performance indicators and develop a reporting infrastructure that allows key stakeholders consistent visibility into overall channel performance.
  • Measure and evaluate all major online initiatives including natural search, social media, retargeting, affiliate programs and traditional media.
  • Develop and implement various quantitative A/B and multivariate tests across multiple web properties and devices by coordinating with design, IT, marketing and merchandising.
  • Make recommendations to internal business teams to continually improve website performance by analyzing client browse and purchase behavior, competitive data and industry trends.
  • Develop, manage and implement a web and email testing schedules. Selection and implementation of an ESP.
  • Perform and analyze qualitative usability testing on new onsite features and functionality.
  • Promote both offsite and onsite activities and also the interactions that build search ranking and quality traffic including SEO/SEM, content optimization, and conversion rate optimization techniques and tactics.
  • Prioritize all ad hoc reporting requests.

Key Competencies/Requirements:

  • Bachelor’s degree in Mathematics, Statistics, Economics or Business-related field.
  • 5+ years web analytics experience using Omniture/Site Catalyst (Coremetrics, WebTrends, TeaLeaf, or Google Analytics experience will be considered.)
  • Experience in performing and analyzing A/B, multivariate and other forms of web usability testing. Use of Adobe Test & Target a plus. Use of Monetate will be considered.
  • Demonstrated experience in developing and implementing new online strategic initiatives.
  • Strong business acumen and ability to understand business/technical requirements for analysis/reporting purposes interpret data and make actionable business recommendations.
  • Highly proficient in Excel and PowerPoint.
  • Passion for the internet, e-commerce and search engine trends.
  • A curious nature with a desire to understand and master new internet marketing techniques and e-commerce strategies.
  • Highly organized with ability to manage time, priorities and multiple deadlines in a fast-paced environment.
  • Strong written and verbal communication skills.

Experience building and managing a small team (2+)

Marketing Associate

Department: Marketing
Location: Corporate Headquarters
Reports To: Marketing Manager

The Marketing Associate’s primary role is the responsibility for negotiating, booking, reporting and analyzing print and digital advertising opportunities across multiple business units. The position necessitates strong math skills, good negotiation skills, and general knowledge of creative and production practices to assure materials are provided to publishers on time. Punctuality, good time management and organization skills are necessary to meet deadlines, and a high attention to detail is expected at all times.

Responsibilities/Essential Functions:
The candidate for this position will support 3 business units. He/she will possess strong organizational, planning and negotiation skills as well as analytical experience to ensure success in the following key functions:

  • Plan, select and execute print and digital advertising under the guidance of the Marketing Manager, including:
    • Negotiate advertising rates with external brokers and ad partners
    • Manage insertion orders, ad placement confirmation and vendor billing
    • Coordinate with design on the development of ads; reviewing all ads for accuracy, and ensuring on time delivery of creative
    • Set up promotions on internal systems and web sites
    • Report and analyze results, and recommend future activity
    • Research and recommend new publications and product offerings
    • Manage budget to meet CPA and acquisition goals
  • Provide support to digital marketing and design teams on development of offers and ads to support our affiliate, programmatic digital display and online advertising promotions
  • Participate in researching, planning and launching new marketing initiatives
  • Serve as liaison to retail team, providing marketing support for store events posting event-related information on social media, and providing guidance to individual store personnel on engaging our retail store followers at the store level
  • Support and participate in other marketing department processes, analysis and projects


  • Minimum 1 year experience managing print or digital advertising placements (can be from vendor, customer or agency perspective)
  • Associate or bachelor's degree in Marketing, Business or Economics (preferred)
  • Highly organized with strong organizational, planning and negotiation skills
  • Able to prioritize and execute multiple projects simultaneously, while maintaining meticulous attention to detail
  • Strong interpersonal skills; ability to interact with team members, as well as other individuals at various levels within the organization
  • Understands the need for meeting deadlines, time management, contingency planning, and knowledge of approval procedures
  • Responsive to changing priorities and deadlines
  • Good verbal and written communication skills
  • Comfortable working independently, yet not afraid to ask questions or escalate issues as needed
  • Proficient in Microsoft Office, particularly Outlook, Word, PowerPoint, and Excel; past experience in using Excel to perform analysis

Please provide a cover letter outlining your interest in this opportunity. Those not providing a cover letter will not be considered for this opportunity.