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Marketing Jobs

Are you a pivot table ninja? Do you wake in the AM for intense match formula training sessions before work? Can you judo chop a spreadsheet into relevant, actionable, competition-crushing marketing insights? =IF(Q1:Q2=YES,JOIN OUR TEAM,SCRAM) If that makes any sense, then Cigars International’s Marketing Department may be your new battleground. The Marketing Team is the numbers people and when we’re not feverishly crafting formulas to decide our next take-out order, our team strategizes, coordinates and implements diverse marketing campaigns that introduce cigar lovers to the best dang cigar retailer on earth. The rest of the time, we’re stomping out crime down dark alleys, kissing babies, and eating our vegetables. It doesn’t end there my friend - retention ain’t just the name of a pond (Wiki that!). We utilize cutting-edge tools to understand, convert, and retain customers via digital and print media. We also play well with others....providing analysis, insights and practical, data driven information to help the rest of our CI lunatics exceed. If you don’t think we’re awesome, may I suggest taking some awesome classes. And Excel while you’re at it, noob.

E-mail Marketing Associate

Department: Marketing
Location: Corporate Headquarters
Reports To: eCommerce Marketing Manager

The selected candidate will assist our email team in the development and execution of email campaigns for multiple business units. He/she will proactively learn about our market and our target audiences and gain knowledge of successful email marketing tactics. The successful candidate will gain hands-on experience in creating and deploying emails using our email deployment and internal workflow systems. He/she will be expected to execute all assignments in a timely fashion while demonstrating initiative and accuracy. This is a great position for someone who has some experience in email deployment, but wants to build a career in e-mail marketing.

REQUIREMENTS

Primary Responsibilities

  • Assist in the creation and deployment of a large volume of bulk and segment-specific emails blasts for multiple customer lists
  • Consult with email team, eCommerce group and internal business teams.
  • Make recommendations to continually improve email performance by analyzing internal results, competitive data and industry trends
  • Provide reporting for all e-mail related promotional activity
  • Assist in development of email promotional schedule
  • Work with email content providers within organization, including merchandising, copy writers, photography, IT and graphic design, to ensure on-time deployment of emails
  • Support marketing team and organization

Core Competencies

  • Requires a bachelor's degree (preferably in Business, Marketing or Mathematics) with prior experience in the direct marketing field
  • One (1) year hands-on experience with an email program such as Lyris, MailChimp or ConstantContact
  • Highly organized and able to prioritize and execute multiple projects simultaneously, while maintaining meticulous attention to detail
  • A curious nature with a desire to understand and master new email marketing best practices
  • Extremely proficient with Excel and other MS Office Applications
  • Experience using HTML and CSS to enhance email design and functionality
  • Understands the need for meeting deadlines, time management, contingency planning, and knowledge of approval procedures
  • Ability to learn new software and internal processes quickly
  • Flexible and responsive to changing priorities and deadlines
  • Strong written and verbal communication skills

Please send a cover letter outlining your interest in this opportunity along with salary expectations. Those not providing a cover letter will not be considered for this opportunity.

Web Analytics Specialist

Department: Marketing
Location: Corporate Headquarters
Reports To: eCommerce Marketing Manager

The ideal candidate is one that has a strong B2C web analytics background, is an articulate, technically-minded individual with good business acumen and excellent interpersonal skills. You should have strong hands-on technical skills with at least 3 years of experience working with an Adobe Omniture analytics suite. This individual should have experience developing measurement and data driven strategies across all aspects of a direct to consumer e-commerce environment.

This opportunity is located at our Bethlehem, PA Corporate Headquarters; you will be a member or the Marketing function, reporting to the eCommerce Marketing Manager of Bethlehem Shared Services, which provides professional services to various companies including Meier & Dutch, Cigars International, Cigar.com, Pipes and Cigars, and many more.

PRIMARY RESPONSIBILITIES

  • Consult with business teams and make recommendations to continually improve website performance by analyzing client browse and purchase behavior, competitive data and industry trends.
  • Establish appropriate key performance indicators and develop a reporting infrastructure that allows key stakeholders consistent visibility into overall channel performance.
  • Coordinate with design, IT, marketing and merchandising on various quantitative A/B and multivariate tests across multiple web properties and devices.
  • Perform qualitative usability testing on new onsite features and functionality.
  • Promote both offsite and onsite activities and also the interactions that build search ranking and quality traffic including search engine optimization, content optimization, and conversion rate optimization techniques and tactics.
  • Oversee all web analytics tools to ensure accurate implementation and appropriate level of exposure, adoption, and utilization.
  • Own website tagging – for analytics, website testing and more.
  • Prioritize all ad hoc reporting requests based on potential business value.
  • Measure and evaluate all major online initiatives including natural search, social media, and traditional media.

KEY COMPETENCIES/REQUIREMENTS

  • Bachelors degree in business or quantitative field
  • 3+ years web analytics experience using Omniture/Site Catalyst (Coremetrics, WebTrends. TeaLeaf, or Google Analytics experience will be considered.)
  • Experience with A/B, multivariate and other forms of web usability testing. Use of Monetate will be considered. Use of Adobe Test & Target a plus.
  • Solid understanding of Omniture website tagging.
  • Strong business acumen and ability to understand business/technical requirements for analysis purposes
  • Strong ability to interpret data and make actionable business recommendations
  • Passion for the Internet, eCommerce and search engine trends
  • A curious nature with a desire to understand and master new iIternet marketing techniques and eCommerce strategies
  • Highly organized
  • Ability to manage time, priorities and multiple deadlines in a fast-paced environment

 Only candidates with demonstrable experience in B2C web analytics and who provide a Resume & Cover Letter with salary requirements will be considered. Your Cover Letter should outline how your background, experience and skills align with our Job Description.

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